A friend asked me to work on a logo for the real estate investment company that he and his dad started. It was a bit of a challenge as they weren’t sure what they wanted until we started the design process. The logo went through a lot of changes and revisions before a final was chosen.
I started with some digital sketches to get a better idea what direction they wanted to go–some of these were just for fun; they would not have worked for a logo but I was enjoying the creating process.
After going through these and discussing ideas, they decided they wanted something a little more homey and less corporate looking. Below the iterations leading up to the final.
The final below was chosen because it was the most clean and had the best readability.