Water Conservation Campaign

This campaign focuses on the benefits of water conservation. The greatest challenge of this campaign was the need to incorporate more text than graphic. The solution of combining the two into one cohesive visual was quickly realized.


With the call to action as the focal point, viewers cannot miss the message reminding them that change starts one choice at a time.


In order to further the campaign’s reach and success, a combination of informative and promotional pieces were created.

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